At present, both well-known brands, Nike and Adidas, are aiming to provide the ultimate high-tech shopping experience in their major flagship stores. In New York, Adidas has revamped its store to allow customers the feeling of entering a real-life football stadium. This is complete with entrance tunnels and grandstands, where shoppers can watch sports videos…
When we think of migration, we often think ethnic minority. But what if that isn’t always the case? In some of the world’s largest cities, people with different ethnic backgrounds, some once known as a minority, now, are often the majority. Take Germany, for example, in nearly all the renown cities, more than half of…
Whether you’ve heard of Blockchain or not, you’re about to hear a lot more. Peter Hinssen in 2016, innovation and technology trend-watcher said, ‘I believe that Blockchain is the most important technological revolution since the discovery of the internet in 1995.’ Blockchain is the technology that forms the basis of bitcoin, the most popular and…
Following our trusty computers and tablets, the smartphone is the third most popular device used to buy online. A report carried out across the US and Europe in 2016 found that smartphones are used for 45% of all online traffic, however, only reach 38% of shopping bags and only 25% of these make it to…
We have talked about the importance of ‘knowing your customer,’ so much so that some companies are claiming that they know their customers so well that they know what they want before even the customer. The question is, if the customer doesn’t already know what he or she desires, how can companies prove that they…
From as early on as 2012, Amazon have been using data analysis to anticipate customer needs before even the customer figures out what he or she wants. Through analysation of behaviour, data specialists can forestall what the customer will buy before arriving at the ‘buy now’ check out. By this point, Amazon are already transferring…
Back in the day identifying our consumers was an easy task. Every generation had its own transparent characteristics shaped by the social context that surrounded them at that time. Starting with the Baby Boomers moulded by their post-war optimism right through to the Millennials or as some know them as ‘Generation Y’ who grew up…
The online world of retail as well as the physical world both rely on collective data in order to expand their knowledge, recognition and personalised approach to their customers. Collecting, analysing and selling date has become the foundation of the earning of high-flying internet players – and as like everything else in the retail world,…
When it comes to ‘the good old days’ in the retail world we generally refer to the 1950s-1970s. The Western world’s peak of consumer society and the golden era for the high street shops. In a desperate attempt to consign from oblivion the struggle of the second world war, the population was determined to get…
In this forever evolving, spiraling and unpredictable world of technology – How can our favourite brands and retailers cling on to their survival? In a constant battle to prove their worth against the newly promoted personal shopper, timekeeper and butler all rolled into one, (aka our beloved Alexa) is it even realistic to expect them…