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Daily Archives: 16 August 2019

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Retail across generations: the fluid consumer

OpinionBy Jorg Snoeck16 August 2019Leave a comment

Back in the day identifying our consumers was an easy task. Every generation had its own transparent characteristics shaped by the social context that surrounded them at that time. Starting with the Baby Boomers moulded by their post-war optimism right through to the Millennials or as some know them as ‘Generation Y’ who grew up…

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