Captain of Retail, aka Jorg Snoeck, is the founder of RetailDetail, the leading communication and networking platform for all professionals in retail and FMCG (Fast Moving Consumer Goods) in the Benelux. By sharing knowledge and inspiration, RetailDetail has grown to become a vital partner in the world of retailing.
The world population is changing. In Europe, you can clearly see more a diverse and aging population. Welfare is growing. The poor-rich gap is getting bigger. Cities grow and rejuvenize.
Fear and uncertainty are present because of conflicts in the world. Trust in politics decreases. The shift of the economic power to up-and-coming economies continues.
Our climate is changing, and our planet cannot keep up with the demand for energy, food, and water. The current generation is more than ever aware of these changes. the new and connected consumer doesn’t want to compromise. He is a customer, a producer, and a retailer at the same time and he expects a radical change of our producing methods, distribution and consumption.
Knowledge is growing at a faster rate than ever before and technological breakthroughs follow each other at lightning speed. Almost anything is possible digitally.
Consumers want to know what they buy, where it comes from, and what the quality is, and they don’t want to accept any compromises. They search for easy solutions, instant satisfaction, functionality, and unique experience. We will never really know what the future looks like, but all these trends give direction to the choices we have to make right now. The new and always connected consumer is fast and he decides where, when and how he buys.
In his lectures and presentations, Jorg Snoeck sketches the many opportunities and possibilities for a flourishing retail landscape in the future in an inspirational way.
Everything is changing and the consumer is given an entire range of new choices when it comes to shopping. Obviously, this thoroughly affects every aspect of retailing, which can be seen both as a threat and an opportunity.
The Future of Shopping, the book Jorg Snoeck instigated and co-authored, was recently awarded the title of ‘Management boek of the Year 2018’ in the Benelux and is already a bestseller.
Why did Mexx and many other perish? What is Amazon thinking and how can smaller retailer survive? In their award-winning book ‘The Future of Shopping: Where Everyone’s a Retailer’ Jorg Snoeck and co-author Pauline Neerman explain it all-in a bold, visionary and decisive manner.
The book is now available in Dutch, French and English. Coming soon: the Chinese edition.
“As the Western European population ages and diversifies, the global population is rapidly growing. We face worldwide challenges, like resource scarcity, which have an enormous impact, even close to home. We cannot find the solutions alone. Technology will bring everyone together and provide never-before-seen opportunities. We cannot escape the future, but whoever who listens to the keynote of Jorg , is ahead of the pack!”
“As Snoeck puts it very aptly, the retail industry is about to change more in the next 10 years than over the past 100 years. These monumental changes are already manifesting in countries like China, Japan, the US and Japan, where a lot of traditional retailers threaten to miss their window. Healthy paranoia, curiosity and common sense to follow up on new, disruptive trends in retail and technology are absolutely necessities to remain successful – or even just relevant – in the future. This innovative speech is a very good place to start.”
“Even though I am quite familiar with (online) retail, Jorg Snoeck still managed to surprise me. It’s great that plenty of examples he used end triggers its audience continuously: it really puts you to thinking and you’ll very regularly find your thoughts wandering, pondering the questions risen.”
“Retail is the mirror on society, as it has always been. With ever-faster societal changes, customer-focused businesses have to adapt rapidly. One does not need doomsday theories or expensive seminars on “disruption” to win, but several factual guidelines to go on this journey. A passion for the industry and actual advice are the combination that charachterizes this keynote.”
“We will feel the effects of the digital revolution that is hurtling by. Snoeck has written a very relevant update! He informs, inspires, confronts and launches an enormous call to reflection and call to action. It is wonderful to see such a high-quality speech. A must for everyone who loves retail…”
“Technology changes faster than ever before. So does consumer behaviour. And let’s be humble: we ain’t seen nothing yet… Snoeck draws up a clear image of what technology can mean for tomorrow’s world. He doesn’t just illustrate the issues at hand, however, Snoeck also creates a context that allows you to find solutions. Truly useful for retailers!”
“Retail is the mirror on society, as it has always been. With ever-faster societal changes, customer-focused businesses have to adapt rapidly. One does not need doomsday theories or expensive seminars on “disruption” to win, but several factual guidelines to go on this journey. A passion for the industry and actual advice are the combination that characterizes Jorg Snoeck.”
“What I love about Snoeck is their look at the experience from a 360 perspective: everything from the data to the human centric design. As they show, the future of retail isn’t just about a shift from physical to digital and back again, its about the spaces in between. The future of shopping isn’t just about the environments but also what is being sold, and both these experiences being designed for a future that we want to live and participate in. The future is about enchanted shopping experiences through technology.”
“The main thing is to keep the main thing the main thing, as Stephen Covey famously said. In these disruptive and Uberian times, it remains important to focus on what you excel at. Cut the crap and focus on your core. This keynote clearly indicates the essential trends that keep you on your toes as a retailer, pushing your organization to be fluid and at the top of its game.”
“Jorg clearly shows that there is a fragmentation on the demand side and temporary fragmentation at the supply side, while technology serves as a matching partner. This requires a concentration (of platforms) and a curated product range. This conundrum is then displayed in a broader spectrum, to show that it is merely the start of the “future of retail”, which is an essential insight to survive this brave new world.”
“Jorg Snoeck invites us to step into the new retail world where shopping is intuitive, constant and everywhere. A world that has changed from push to pull, where data is key and where service is taken to the next level by chatbots and robots. A world which is about to accelerate thanks to the internet of things. A must-read for those seeking an insightful guidebook for tomorrow’s change.”
“A chilling reminder of where we are in retail with hope for a different future that changes more in the next ten years than it has in the past 100. Using their keen observations, Snoeck point the way to retailers who are already defining the trends and will be table stakes for anyone in retail in the near future.”
Interested in custom lectures and workshops? Please do not hesitate to enquire. Adjusted lectures on several topics are available as well, ranging from the Future of the Consumer to the Future of Logistics. Jorg can tailor his presentation to your specific needs and performs in Dutch or in English. Feel free to get in touch.