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Daily Archives: 27 September 2019

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How retailers use highly personal influencing

OpinionBy Jorg Snoeck27 September 2019Leave a comment

We have talked about the importance of ‘knowing your customer,’ so much so that some companies are claiming that they know their customers so well that they know what they want before even the customer. The question is, if the customer doesn’t already know what he or she desires, how can companies prove that they…

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