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Column: ‘The new retail strategy: think like a brand, act like a publisher’

June 24, 2025

If you want to survive today, you have to be more than a retailer. You have to think like a brand, act like a retailer and work like a publisher. Sounds complicated? Don’t worry, I will explain it to you step by step.

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Column: ‘The new retail strategy: think like a brand, act like a publisher’