In this forever evolving, spiraling and unpredictable world of technology – How can our favourite brands and retailers cling on to their survival?
In a constant battle to prove their worth against the newly promoted personal shopper, timekeeper and butler all rolled into one, (aka our beloved Alexa) is it even realistic to expect them to compete?
Whether we are ready to admit it or not, retailing as we know it is dying out. The world around us has stripped it of it’s need and replaced it with the new and improved polished version of convenience. We are waving goodbye to corner shop retailers who know your dog’s favourite biscuit however we are replacing it with the delivery man who knows how often you top up your toilet roll.
Defining a shop in 2019
Back in the day retailers were confronted by potential competition simply by standing on their doorstep and looking around them. Now, no one bats an eyelid if a product arrives from China or that goods are bought from abroad – so long as the price is right. We often have no idea where our products come from – and quite frankly, if the shoe fits, who cares?
How can we even define the word ‘shop’ now? Physical shops, online shops, websites, apps, virtual spaces. Anyone can sell anything. The wackier the better – just be sure not to offend anyone in the process and you’re good to go. The blended retailer has come alive and we, as the consumers are lapping it up!
Objectively speaking there are of course economic reasons that have contributed to the change in retailing. The prolonged life expectancy of our population, an increase in migration and of course the economic crisis of 2008 has to lead to a lack of consumer confidence as well as a shift in a purchasing mindset.
Who doesn’t love a bargain? The thrill of hunting for something online and finding it at the lowest price has since become a new hobby that most people are guilty of.
The future of shopping
Which brings us to the purpose of this book. To allow retailers to get back in the driver’s seat and to invite shoppers and students on an eye-opening journey
Why read this book? If you are a retailer or brand, distributors or wholesaler – allow us to help you reinvent your relationships with your consumers
Just a quick note – you may wonder why we use the word ‘brand’ throughout this book. We’re convinced that retailers focus on their consumers need to present themselves as a brand. For that reason, we have used this term in the wider sense of the word.
So, without further ado. If you’re ready to enter the world of retailing, sit back, relax and enjoy the ride.